The Internet's Print Button
mipic.co
mipic.co
[ mi (my) - pic ] ; noun
Creatives are short on time, money and want control over how their content and brand is commercialised.
Traditional "umbrella hub" print platforms commoditise artists and don't reflect the new reality of individualism.
SaaS services like Shopify require lengthy setup, tech knowledge and high recurring costs for the seller.
Origin Story
The founder was the Artist himself twenty years ago from 2006 to 2009, with his own Liverpool market stall selling canvas prints.
Carl wanted to create a service for photographers and artists to monetise their own images via social commerce. miPic was born from the social network effect of community.
Custom IP Infrastructure.
Like Shopify.
Out-of-the-box personalised e-commerce, in one click.
Anyone can launch a miPic store in 30 seconds.
No barrier to entry. No tech knowledge required.
Creator Signup Test
4-week paid test targeting 4 audience groups, created 2 weeks of organic compounding network effects.
Instant Users
4-Week Paid Test · 2-Week Organic Ripple
The Market
The Business
B2C marketplace · SaaS subscription · consumable AI.
Model 01
145k Creator Stores.
Users in 190 Locations worldwide
Model 02 · SaaS
Your own branded store and custom URL.
80+ products from the world's leading print teams. No inventory, no risk.
Numbered prints with Certificate of Authenticity. Set your price, keep 80%.
Insert your miPic store into any website with copy-paste code.
Sell digital wallpapers, instant delivery, keep 75%.
Fans buy you a coffee and receive exclusive drops. Keep 97.5%.
Your own branded store and custom URL.
80+ products from the world's leading print teams. No inventory, no risk.
Numbered prints with Certificate of Authenticity. Set your price, keep 80%.
Insert your miPic store into any website with copy-paste code.
Sell digital wallpapers, instant delivery, keep 75%.
Fans buy you a coffee and receive exclusive drops. Keep 97.5%.
Model 03 · Consumable AI
With Nano Banana 2 - buy credits, generate art, and print it. Powered by Google Gemini. £6–£100 packs.
18 Month Projection
Cash flow positive above 10,000 subscribers
£60,000 MRR
100,000 PRO subscribers at £6
£600k MRR
What Creators are Paying Now
| Feature | Free | PRO |
|---|---|---|
| Personalised store & custom URL | — | ✓ |
| Print-on-demand · 80+ products | ✓ | ✓ |
| Limited editions with certificate | — | ✓ |
| Set your own prices · keep 80% markup | — | ✓ |
| Pay & withdraw using crypto | ✓ | ✓ |
| Nano Banana 2 · 100 credits/mo | 7 free daily | ✓ |
Card or QR code checkout via MoonPay.
Roadmap
04 · Google Play Store
miPic began as a mobile-first platform on iOS before expanding to desktop. Android now powers the world's largest creator economy across LATAM and Asia, where the next generation of creators are building mobile-first businesses.
05 · New Surface
Bring miPic artwork into the gaming layer — every artist's catalogue becomes a wearable, tradable avatar skin across compatible titles.
06 · Crypto Token
A native creator currency. Earn $MIPIC for uploads, sales, referrals and platform engagement — spend it on Nano Banana credits, PRO subscriptions, and physical product orders.
Entirely organic B2C before Paid Ads
Print Validation
2025 marketplace revenue · $180m gross profit · $73m paid acquisition. IPO at $288m, market cap reached $1.5B during Covid. Acquired TeePublic for $57m (2024 rev $181m).
Series A valuation (Q3 2021, $45m raised). White-label stores at £24.99/mo, B2B only — no consumer marketplace, no app. Backers: Index, H&M, Will Smith.
Platform includes the Consumer marketplace (B2C) + SaaS store engine (B2B2C) + native iOS/Android apps + AI-Image Gen-to-print. No competitor covers all four.
Team
Team
Founder & CEO
Carl Thomas is a former UK Chartered Architect, uniquely qualified via work on multi-million-pound building projects across London, the North-West of England and China between 2009–2014.
Using the same disciplines — building systems, coordinating specialists, budget & stakeholder management — Carl has built miPic from the ground up. He was featured in the Manchester Evening News Rising Star list after selection for the Royal Institute of British Architects — President's Medals.
16 years engineering · ex-JustEat / Monzo / Reddit
Built miPic's iPhone app from scratch and a major advocate of Agentic engineering. In 2026 the team integrated 20 Agents to deliver the entire year's Product Roadmap in 4 weeks.
99% cost reduction versus historical software development. The team remain lean and now have over 25 AI Agents specialising on different areas of the code and platform.
Carl Thomas is a former UK Chartered Architect, uniquely qualified via work on multi-million-pound building projects across London, the North-West of England and China between 2009–2014.
Using the same disciplines — building systems, coordinating specialists, budget & stakeholder management — Carl has built miPic from the ground up. He was featured in the Manchester Evening News Rising Star list after selection for the Royal Institute of British Architects — President's Medals.
Built miPic's iPhone app from scratch and a major advocate of Agentic engineering. In 2026 the team integrated 20 Agents to deliver the entire year's Product Roadmap in 4 weeks.
99% cost reduction versus historical software development. The team remain lean and now have over 25 AI Agents specialising on different areas of the code and platform.
Validation
miPic won Innovation and People's Choice awards at Virgin's Pitch to Rich — from 300 UK companies, pitching live to Richard and established UK founders Nick Jenkins (Moonpig), Holly Tucker (NOTHS) and Peter Williams (Jack Wills).
miPic's early advisors include Shazam founder Dhiraj and the former CFO of Getty Images.
The Projection
Goal 01 · SaaS
Scale to 500,000 users. At 7% SaaS conversion = 35,000 PRO subscribers at £6/mo = £210,000 MRR.
Goal 02 · Print GTV
Increase traffic to 200,000 sessions at 2% conversion · £70 AOV = £280,000 GTV monthly.
Short-term profitability is the target pre Series A — 18 month forecast available on request.
How?
Global Store Signups · Creators (artists)
Global App Store downloads
0.40p avg cost per app install & artist signup
$400,000 organic revenue before marketing spend
Unique orders up to $2,500 · average order value
Users in 190+ countries · paying customers in
Global Print-on-Demand infrastructure · no stock costs
Strong brand identity & social network effects
Investment raised to date · VC, Angel & Crowd
A custom e-commerce platform and app with organic global traction before paid ads. Raising Seed to scale to 1m users via strategic marketing, targeting Series A in Q1 2026.
